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5 Video Conferencing Myths Debunked By Zoom
November 26, 2013 by Zoom

If there’s anything that has hurt adoption of video conferencing solutions in small and medium businesses over the years, it’s the misconceptions about these applications. This makes sense because many of the myths currently held as truth were actually true at one point or another. Some of them are still very true for some services. At the very least though, Zoom goes out of its way to create an environment where these myths no longer apply.

Let’s have a look at some of these myths, shall we?

Zoom - FiberopticsMyth #1: You Need Tons of Bandwidth for Video.

Chances are you watch YouTube regularly, perhaps even on 720p or 1080p resolutions. This isn’t the era of dial-up anymore. The internet is easily-accessible and offers a high amount of bandwidth to spare for streaming video.

The majority of internet connections can handle Zoom’s crisp image quality. And even if a connection cannot handle the relatively small amount of bandwidth required, Zoom automatically lowers the video resolution for the participant with bandwidth restrictions so that they can still participate, albeit with a slightly watered-down image. This resolution adjustment is a fail-safe and not part of a normal Zoom experience, which is noted for its high quality audio and video.

Myth #2: Video Communication is for Corporate Big-Wigs. It Has No Place in a “Mom And Pop” Establishment.

What about help and support? Customers really appreciate it when they can have an immersive experience with companies they frequent. The more you can connect with your customers, the more likely you are to gain their loyalty and respect. Video conferencing isn’t just a toy for big boys. It provides an experience that virtually all businesses should make use of in their ecosystems.

Sure, there are some solutions that just allow you to participate in a conference, but Zoom is much more than that. With annotated screen sharing, you can collaborate across thousands of miles. The simplicity of its interface does a good job letting people focus on the conversation.

Everything is on video. It’s about time you joined the party by adopting a video conferencing solution that makes a video meeting cooler than watching a cat walk around on its hind legs.

Zoom - BankruptMyth #3: It’s Expensive.

This is actually a line repeated very often when people talk about why they don’t want to try video. We can’t blame you. There are many pricey solutions out there that drain you of any hope you had to find any realistic solution for you. With Zoom, you don’t need to look any further. If you plan on holding meetings with more than two participants, you only need to pay $9.99 per month for unlimited use. Otherwise, it’s free!

“What about hardware?” you may ask. If you already have a webcam and a microphone, you’re all set up. The sky is the limit, of course, since you can get a pan, tilt, zoom 1080p/30fps camera and have a full-blown 47-inch conferencing system if you’d like. The point is that you can spend as little or as much as you want.

Myth #4: I’d Have to Hire an IT Crew to Maintain This Beast?

Business video products can be a bit exhausting to maintain. They do require that you have a team handy to repair and manage your solution. So, why is it a myth? Zoom doesn’t require you to have IT personnel to manage your video infrastructure. Our own team is ready to support you every step of the way, making sure that you’re having the best experience possible. In most cases, you don’t even need support to get going with our product. Video conferencing shouldn’t require a degree in rocket science to set up, and with Zoom, it doesn’t.

Myth #5: Businesses Can Use Consumer-Based Video Products Without Any Problems.

The consumer market has always been separate from the business-to-business (B2B) market for a reason. There are preferences on either side that are difficult to reconcile into one single product.

One of the reasons that businesses decide to go with a free consumer product has much to do with its low cost and ease of use. But Zoom already takes care of this with its pricing and interface. It acts like a minimalistic consumer product while maintaining all of the features that businesses use on a daily basis, all while focusing on getting out of the way so you can actually enjoy using it. This much cannot be said about consumer products.

There are also a couple of other things that the consumer market for video conferencing doesn’t address:

  • The ability to record meetings is largely absent on most consumer products, meaning that your meetings cannot be revisited at a later time.
  • Privacy protection is more lax. Added to this, there is no on-premise deployment option you can have if you ever need it.
  • Most consumer products require that all participants have an account on the same service. New participants cannot just join the conversation by clicking on a link.
  • In free products, there seldom are any telephone call-in numbers, which allow participants to join a meeting when the don’t have an internet connection or functional device.
  • With few exceptions, consumer video conferencing software works mostly on desktop platforms. Many companies have yet to develop mobile equivalents of their software.
  • If screen sharing is allowed, it lacks many of the features found in Zoom’s professional solution, such as annotation and the ability to hand over control of the computer system to other participants.
  • You’d be lucky to find even one solution that allows you to stream video to multiple monitors.

There’s more to video conferencing than simply seeing your participants while you talk to them. You’d be missing out on a lot of very important and advanced features by not adopting a professional video system. Consumer video is just not right for a business that takes itself seriously.

Don’t Get Left Behind!

Adopting video is probably one of the best things you can do for your business today. Whether you own a large conglomerate, run a mom and pop shop, or practice privately, Zoom can accommodate you.

What are you waiting for? Get your mouse hand busy and sign up for free today!