In a world where telecommuting is getting more popular (37% of employees in 2015 said they work at least one day of the month remotely), it’s time to take a hard look at the traditional business model of having all workers present in the office. Maybe the best person to lead your enterprise sales team doesn't live in your metro area. Video conferencing expands your pool of potential talent from thousands or millions of people to 3.3 billion. Having that kind of reach – combined with the ability to offer any potential candidate the possibility of having a job from home – significantly increases your chances of finding the most talented individuals.
In 1995, when there were 300% less telecommuters, it was understandable not to consider remote work an option. The internet was unreliable and phones were the norm for communication. In an era where you can communicate with someone 2,000 miles away face-to-face with such a clarity, and you can use a host of project management and file sharing services, the world has now become your talent pool.