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Zoom into the Future: Our Predictions for 2017
December 21, 2016 by David Berman

As 2016 winds down and we face a new year, it’s an ideal time to reflect on what we’ve learned in the past year and where we see ourselves, our company, and our industry moving in 2017. As Zoom’s president and an industry veteran, I often get asked where I think the collaboration and communications industry is moving. Below I’ve sketched out my six predictions for video conferencing and collaboration in 2017. I’m also interested in hearing your 2017 predictions. You can tweet them to @Zoom_us with #zoominto2017.

1. Video-Enabled Rooms

2016 was certainly the year of the huddle room. We saw our customers install Zoom Rooms of all shapes and sizes at record pace. Video conferencing is not just for a couple executive conference rooms anymore. We have an enterprise customer who has literally installed 1,000 Zoom Rooms, with more to come. We also saw more classrooms and doctors offices outfitted with Zoom and Zoom Rooms, from The California State University system to Project ECHO. We expect this trend to continue, as Aragon Research predicts that by YE 2020, 50% of conference rooms will be video-enabled.

We’re also going to see the trend of executives outfitting their offices with Zoom Rooms take off. The ease of one click to start or join a meeting, or to share their mobile or desktop screens makes this the new must-have tech for executive offices.

2. Popularity of Large Virtual Events

With the popularity among consumers of live streaming applications like Facebook Live and Periscope, I predict that more enterprise marketing teams will use this technology to directly bring their message to customers. Zoom has been on this trend by expanding our video webinar audience capacity to 10,000.

3.  More Video in Enterprise Applications

In the past year we’ve seen a sharp increase in the use of the Zoom API to add video functionality to enterprise applications. A great example of this is our customer Veeva. Consumers continue to put a premium on face-to-face, personal interactions whether they are collaborating on a project or seeking technical support, so I believe this trend will continue for 2017.

4. Video Conferencing Market Consolidation

There was a lot of upset in the communications/collaboration market this past year or so – Citrix spinning off GoToMeeting to LogMeIn, ThinkingPhones acquiring Fuze, Siris Capital buying Polycom. I predict 2017 will only bring more upheaval to this market, with more small competitors selling to larger PBX providers, and hardware manufacturers trying to move into cloud-based services. Zoom, however, is bucking this trend. We’re stable, growing, and profitable. We are focused on innovating for our customers, not making the next big deal.

5. The Importance of Meeting Data

We have seen an increase in demand from our customers for meeting data. They want to know how many meeting their employees are having, if the meetings are starting on time, how long the meetings are, what devices they’re joining from, and so forth. They use this data to increase adoption by targeting non/low usage, live troubleshoot issues, and determine where they need to add capacity. That’s why we made our world-class dashboard and reporting features. I expect this trend to continue as companies find new ways to use data to make business decisions.

6. The Warriors Will Dominate…Again

The NBA’s (blue and) golden boys continue to amaze their fans and shatter records. Zoom’s partner the Golden State Warriors will win the NBA finals this year. End of story.

If you predict you’ll need high quality, reliable video conferencing in 2017, sign up for a one-on-one demo with a Zoom product specialist today.

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