Case Study: Snapfish Combines Zoom and Skype for the Best of Both Worlds
Check out our recent case study on Snapfish, a global photo sharing and printing service. Snapfish is based in San Francisco, with offices in Colorado, Europe, and Australia, and remote workers around the world. Snapfish offers photo products such as prints, photo books, cards, and mugs.
Before integrating Zoom into their communications workflows, Snapfish used Skype for Business as their main conferencing service. While Skype for Business had become a staple at Snapfish, especially the instant messaging service, the audio and video quality proved to be unreliable. This resulted in a heavy loss of productivity.
“We used to joke about waiting 15 minutes before a Skype meeting because that’s the amount of time it takes for everyone to get synced up. At the end of the day, it’s a 15-minute waste of productivity time [for each person]. We had to force ourselves to move fast in an already fast-paced work environment; this disrupted our workflows and functions,” says Kenneth Lam, technical operations manager at Snapfish.
Snapfish started with a small pilot of Zoom. Quickly more and more employees asked for accounts. In just two weeks, Zoom became an integral part of Snapfish’s communications without the need for any formalized adoption program. Employees loved Zoom’s reliable audio and video quality. Lam is impressed by the impact Zoom had on their team. “Zoom has brought more freedom to our workflows. Employees can find what works well for them, which improves efficiency … We have also seen huge productivity gains from remote workers and those unanticipated flexible work schedule days.”
While many employees have shifted all of their communications to Zoom, others find the benefit of using both Skype for Business and Zoom, especially due to S4B’s convenient place within O365. “Some employees embrace Zoom for everything while others [still] use Skype for Business for business chat,” explains Lam.
Snapfish now has 18 Zoom Rooms between their San Francisco and Colorado offices in addition to their employees’ accounts. Zoom is also used to run the Snapfish all-hands meeting, replacing UberConference, which suffered lost quality as more people joined a meeting.