Forbes Insights: Don’t Miss the Videoconferencing Advantage
Long-distance communications have a history ranging from carrier pigeons to smoke signals, from Morse code to transatlantic cables, and from telephones to satellites. Humanity keeps evolving, and today we have the advantage of video communications. Non-verbal cues are critical, and video allows you to take a note of shrug of disagreement, nod of approval, or squint of confusion. Zoom has partnered with Forbes Insights to conduct a survey and executive interviews to explore these and related issues. This report’s key findings include:
- Collaboration, increasingly, takes place at a distance
- Videoconferencing emulates face-to-face interaction
- Three most valuable features for end users are screen sharing, recording, and interoperability
- Companies are moving rapidly toward fully unified communications
- Real-time translation, meeting summaries, and searchable video databases are hotly anticipated future capabilities
Today’s businesses are decidedly dispersed and becoming even more so. Videoconferencing makes long-distance collaboration experiences seamless. Diving deeper, a full 62% of executives say their companies are today enabling workers to telecommute to a significant degree – the remote workforce is becoming increasingly popular.
Seventy-eight percent (78%) of the overall sample believe that video is more effective than audio, and this belief is even more prevalent among remote gig workers (90%) or telecommuters (86%)—two groups with above average experience with such tools.
Video increases connectedness. With video, “you can see facial expressions, you can tell if people are receptive to what you’re saying or if there’s any confusion. It’s a breakthrough in communications across distances, among dispersed teams,” said Pradeep Mannakkara, CIO for Cvent.
Three key steps to drive videoconferencing adoption and success are engaging the enterprise, keeping things simple, and standardizing. First, companies must engage workers and teams in their choice of videoconferencing – IT and end-users should be making such choices together. Second, features are important, but simplicity, reliability, and effectiveness are what drive adoption. Third, it is critical to choose an easy-to-use platform on which to consolidate communications.