How Businesses Will Build Forward With Confidence

How Businesses Will Build Forward With Confidence

One of the things I love most about my work is the time I spend with customers and colleagues talking about the challenges they face, and what it takes to build innovative, sustainable, lasting organizations. For many, navigating the challenges presented by the pandemic has thrown what’s most important into stark relief.

The same three themes come up again and again: talent, transformation, and trust. I am more convinced than ever that these are the most essential needs for building forward with confidence.

Organizations that…

  • Empower talent to be productive from anywhere
  • Reimagine legacy processes as transformed services
  • Provide the secure, safe, and private means to collaborate with confidence

… will create environments in which we can do our best work.

From pioneering tech startups to multinational banks, from the most innovative educators to healthcare leaders, these pillars are essential to building agile, lasting organizations. C-level executives embracing these guideposts will help support their teams in the work they are doing to build forward.

Here is why we believe talent, transformation, and trust to be so critical to future success and how business leaders can begin taking action now.


Recruit, onboard, retain & enable top talent

People are core to business success, and leaders will support employees by embracing the concept of radical flexibility. They will build organizations around a hybrid workforce that is empowered to decide where, when, and how they work – and that is evaluated by the results they deliver.

Organizations that fail to nurture a perpetual hybrid model are at risk of losing top talent essential for building a resilient business. In a Boston Consulting Group survey of 12,000 professionals, 60% said that they want flexibility in where and when they work.

The work of supporting talent also extends to the physical realm. As hybrid teams return to the office, workspace needs will be different. Flexible strategies like hot desking, where employees don’t have an assigned workstation, might be more cost-effective as teams stagger in-office schedules and as your workplace teams navigate food, safety, and long-term space considerations. At the same time, employees will need interactive spaces designed for group work and deep thinking.

We need to be prepared to support all of these constructs, which are simultaneously flexible and highly customized, to enable the modern workforce.


Serve customers with preferred go-to-market and modern service offerings

During the past year, we’ve all had to transform the processes for how we sell, how we deliver services, and how we develop our workforce. Customers are saying that they like what they see, and it is clear that expectations for how they buy and how they consume services is changing for the long term.

For example, going forward, IT leaders will partner with the sales organization to support continuing pandemic-era selling models that are based largely on digital platforms, and align with product teams to aid in transforming existing processes into modern service delivery. This will be the blueprint for organizations to offer modern, multi-modal services, and Zoom is here to support that.


Ensure consistent security, safety, and individual privacy

No vision for a sustainable organization can be realized without creating a culture of trust. Our workforce and customers are in constant motion – working across apps, devices, locations. The solutions we pick need to be able to flex to support them wherever they are, while providing constant levels of security and privacy without getting in the way of productivity.

The conversation today is about digital and physical safety and personal privacy for our workforce and our customers. When we know that we are engaged in an environment that is physically safe and digitally secure wherever we are – and are confident that our privacy is protected – we can do our best work.

Building forward

These pillars should guide how we plan for the future, build our products, and serve our customers and workforce. And when I think about the role of video communications in this context, I believe they’ll provide the foundation to empower people to accomplish great things.

You can read more about how we’re working to enable the “Everywhere Workforce.” In the coming weeks, we’ll dive deeper into what each of these pillars will mean to the modern organization and how talent, transformation, and trust will drive the future of business. 

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