Small-Business Owners Share How They’re Reaching New Audiences OnZoom
Many small-business owners have risen to the challenge of pandemic restrictions, getting creative with virtual offerings in order to reach new audiences. In honor of Small Business Saturday on Nov. 28, we wanted to celebrate all that small businesses are doing to adapt, so we asked a few owners to share how they’re using OnZoom to grow their business and forge connections with fans and clients.
Check out their tips, and be sure to shop small this #SmallBusinessSaturday to support your favorite mom-and-pop shops, local businesses, and entrepreneurs!
Out-of-the-box virtual improv with Artly Working
In-person interaction may seem like a necessary part of improv team-building workshops, but for David Klasko, founder of Artly Working, the transition to Zoom was a natural fit. “It changed the business forever and made it what it is today,” he said.
Artly Working uses improv and acting techniques to help organizations build better teams made up of happier people through virtual workshops, events, and training experiences. While Klasko’s team primarily works directly with employers to customize workshops, Artly Working uses OnZoom to offer improv classes to individuals.
“We’re rolling out whole new offerings — things like stand-up comedy and presenting classes that anyone can join,” Klasko said. “We can also create ongoing internal events specifically for organizations and have employees sign up on the OnZoom platform.”
Small business tip
“Take what makes Zoom so special and use it. Justify why everyone should have their cameras on. Mix it up: ask questions and go from gallery view to spotlighting the person answering. Get people moving in their frame. We have such a powerful tool to reach out across the camera, so push the envelope of how interactive the experience can be.” – Klasko
Check out Artly Working OnZoom, and if you want to schedule a customized class for your team, mention this blog for 10% off!
Get creative in the kitchen with chef Brandin LaShea
“When the opportunity to do OnZoom cooking classes came to me, it was perfect because I already have a digital cooking show. My main audience is on the internet,” said Brandin LaShea. A classically trained chef, cooking personality, and host of the digital show Pot Pie on Social Club TV, LaShea jumped at the chance to interact with a live audience over Zoom.
LaShea’s Back to Basics series touches on essentials, like knife skills and how to cook the perfect egg. She encourages participants to turn on their camera so she can offer feedback on their technique, and opens up the class at the end for questions and conversation.
“That live interaction is really cool and lets my audience get to know me on a more personal level,” LaShea said.
Small business tip
“Getting involved in the digital space is hard. You have to be active and consistent in engaging with your audience on social media. But the digital world gives people the opportunity to create and interact one on one with your fan base. Don’t be afraid to say, ‘I’m a master at this,’ and share your talent and skills with others.” – LaShea
See what LaShea is cooking up next OnZoom!
Core 57 makes fitness at home fun & interactive
Atlanta-based gym Core 57 takes a member-focused approach to fitness, working closely with individual clients to meet their health and wellness goals. When COVID-19 restrictions forced owner Kolleen Riddick-Losch to close her gyms temporarily, she turned to Zoom to keep her members engaged with live workout classes, investing in equipment like a Neat Bar to create a high-quality experience for her gym community.
Even though gyms have reopened, Riddick-Losch says virtual will remain part of the business, and she hopes to grow her online audience. “Our members love having the option,” she said. Along with members-only classes, she offers one-on-one training sessions and workout events at OnZoom that anyone can join — no membership needed.
Small business tip
“First, be creative in your thought process and put the needs of consumers and clients first. Ask yourself: What do they want and need? Second, film in spaces that have good lighting and sound, and invest in equipment that gives you higher-quality video. Third, stay fun!” – Riddick-Losch
Work out with Core 57 OnZoom!
Follow us on social media for video highlights from these small-business owners, and check out OnZoom.com to host or discover a variety of virtual events. Looking for more ideas for your small business? Read our blog on rethinking the customer experience in the video age.