Close your email program right now. Go ahead. Just do it. Paraphrasing from Emmett Brown in
Back to The Future, “Email? Where we’re going, we don’t need email.”
When you have teams in various parts of the world, nothing beats collaborating through video. Remember how we mentioned that you need to keep
timely communication during a marketing effort? There’s really no other way to grab people’s attention than to make it a policy to attend meetings every few days or so via
video calls. This way, everyone gets their thoughts across much more quickly. Mouths move much faster than fingers. You can also use Zoom to start
instant meetings, so no waiting for the scheduled check-in to discuss something urgent.