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Tan is meeting a real need among new mothers: “There are so many issues women face, especially when they have their first child,” explains Tan. “This presents a monumental challenge, a period in which a mother must transform to become focused on her child. All of this is in addition to recovery from the birth or surgery that she has undergone.”
What makes YUMs Yoga unique is its approach to yoga therapy. Instead of displacing mothers and detaching them from their children, a YUMs Yoga client can meet with her instructor from the comfort of her home in the company of her children. This is where Zoom comes in. Alicia wanted to offer a live video solution for her clients. After trying several solutions, Alicia found our software was her best choice to do business.
Tan explains that there are three ways Tan reaches her clients on Zoom:
“The first way is through pre-recorded material…our recordings happen through Zoom’s software. I just open up Zoom, hit record, perform yoga postures, and walk the client through each one.”
The second option: “Clients pay a monthly fee, and then receive invitations to live classes as they are scheduled. They will be able to work directly with me, with the advantage that they can ask questions, I can correct their postures, and they can go through the true yoga therapy experience in a virtual environment where they are close to their children.”
And finally, her highest-tier offering is one-on-one tutoring sessions. “I record these sessions as we’re having them so that the client can review what has been done and work on her weaknesses,” said Tan. “I particularly like the fact that the recording provided by Zoom is already in a format that my client can view straight away without having to install any extra software.”
Since switching over to Zoom, YUMs Yoga became a more productive operation, with a fluid user experience. Tan loves Zoom because:
At this time, YUMs Yoga is a small and young business. Choices such as which video meeting software to use can have an immense impact on Tan’s business considering the model by which the she operates. The choice she made, and the journey she underwent to arrive at that choice, have made it clear that she is doing everything she can to improve the lives of her clients. Learn more about YUMs Yoga and how they use Zoom by reading the complete case. And sign up for Zoom yourself today – it’s free!