Don't miss a thing! Sign up to be notified about new blog posts.
Since Zoom launched in February 2013, we have reached over 10 million participants, attracting over 20,000 businesses and 1,400 educational institutions globally. Zoom’s success has led many to ask: what is the magic formula?
Nick Chong, our Head of Product Marketing, answered this question on a guest blog post for the Dell’s Founders Club. Nick is responsible for growth, product strategy, thought leadership, and global market evangelism at Zoom.
As much as we’d like to just credit Lady Luck for our success and call it a day, our product quality and user growth actually stem from three key lessons we’ve learned over the past couple years that Nick shared with the Founder’s Club:
We have a relentless focus on making the best product with the best user experience. This is ultimately what every customer wants. Toward this end, we spend much of our time listening to customers and fine-tuning our software to fit their needs. Nick spends 90% of his time gathering feedback from customers via Zoom video meetings. The face-to-face interaction allows him to pay close attention to what our customers want. Nick acts as our customer advocate and champions new features that dramatically enhance our product experience. We also keep every employee close to our customers by having an open feedback channel through our Feedback Portal and Support Center.
Our initial hires were a team of passionate engineers we had worked with at Cisco. They simply love innovations. Once our beta product was available, we were ready for a Sales team. We searched hard for our first Sales leader and two account executives that were passionate for customer engagement. In the following 12 months, we’ve observed a continuous rapid growth of customer adoption. As a result, we had to grow in other areas like Support, Sales and Marketing. We stuck to our single search attribute – a passion for customer success!
As an emerging vendor, we had to focus on marketing to the curious, adventurous bunch known as early adopters. This allows us to leverage our greatest advantage – user experience – because once an early adopter uses a product they love, they will spread the word. We have relied on the following marketing tactics to reach early adopters:
Being a successful small company is largely about maximizing your resources. For Zoom, that meant focusing on what matters most, growing smarter, and foregoing costly marketing practices for new growth. To learn more about Zoom’s smart growth, you can read the complete post, or get some face time with Nick (@nickchong_us) at the following events:
Or just try Zoom for yourself free to get the experience firsthand at zoom.us/signup!