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Some of the best moments we have are when we spend time communicating with our colleagues and brainstorming exciting new ideas. The advent of video communications has allowed for this kind of thing to happen instantly with groups of people that live entire oceans apart. It has been no easy feat to bring about this technology, but since bandwidth just keeps getting cheaper, the ability to meet through video has become a reality. But what are we doing with this technology? Is it improving or stagnant?
It’s probably happened to you: You’re speaking with someone online through a video platform, and suddenly you feel that something’s off. There’s this feature you really wanted to use and you suddenly come to the realization that it’s not there. Even to a person who is easily satisfied with the choices in software they make, this can happen at least once or twice.
This is the point where you ask yourself, “Is the software I’m using outdated?” We’re here to help you answer that question. Let’s get started!
Do you like button mashing? Not many people do. But we all love having tons of features we can use at any moment. The problem with many video conferencing solutions is that they pile up features with very little thought as to how they will be integrated into the application ecosystem. What you end up with is a new button for basically any feature added, resulting in menus within menus within menus. This leads to confusion for people who are just becoming acquainted with the software. We’re no strangers to the frustrations of frivolous buttons. That’s why we developed a solution that includes an interface that not only moves out of your way when the meeting is in progress, but packs as many features into a fluid button scheme as possible. You don’t have to search for the “record” or “share screen” buttons. They’re right there. Do you want to share only one particular application while leaving the rest alone? You don’t need to pre-configure it. We ask you to choose the application or your desktop after you’ve decided you want to share.
You can say that Zoom is a “live and let live” kind of application. It leaves you alone most of the time; and when you want to use a feature, it’s integrated fluidly into our interface’s design. This way, you can maintain the aura of collaboration even if this is your first meeting ever!
A strong solution is often accompanied by a strong support network. Strong support networks are held up by good technology and people who care deeply about the product they develop. Are you having a proper support experience? Have you gotten lost in a phone tree trying to contact your support team? How long does it take for the support team to reply to you?
Support frustrations with any software solution aren’t uncommon. But when you communicate through video, the inconvenience of a technical difficulty is amplified by the fact it’s impeding your ability to talk to others. Because of this, you typically need support more urgently than you would if, say, your cloud storage provider went dark for a few hours. This is why Zoom is always there to help you without condition. Our imperative in the support process is to try to examine the situation and make no assumptions. We do support how support should be done.
Virtually every service on the planet that’s still active will make updates to its software once in awhile. Keeping things fresh keeps customers happy. But are they adding features you actually wish were included? Have you and a number of others been requesting something for ages only to be met with the chirping of crickets? How did those crickets even find their way into your house?
While you may get a useful feature once in awhile, if the company providing you with video communications is primarily striving to improve its product for the benefit of its image, you won’t really be satisfied with the end result. In other words, it will look at what other solutions have and try to include those features. Customer feedback is a very small part of the brainstorming process for product features. For us at Zoom, this idea is backwards. If you’re a customer of ours, your voice is the one that should matter the most. Yes, it’s important to keep up with everyone else in terms of core features and functionality. But in the end, the one who is going to use our solution is our customer. This is why our engineering team strives as much as it can to create a solution as catered to you. Here are just a few of the recent feature additions that were inspired by how our customers use our products:
If you’d like to develop a meaningful connection with people “on the other end” using technology that has learned from the mistakes of others, you should give us a try and sign up for a free account!