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Check out our newest case study: Texas Association of REALTORS® Educates State-Wide With Zoom. This case focuses on the Texas Association of REALTORS®, an organization that provides services and benefits to 90,000 realtors in Texas, and offers legal guidance to ensure both it’s members and the consumers they serve are protected.
Texas is the second largest US state by area. Servicing 640,000 square miles can be quite a burden, so the Texas Association of REALTORS® has partnerships with 89 local associations. As part of the services they provide, REALTOR® associations offer training to their members. For many smaller associations however, this is a daunting task, since seats may be difficult to fill. The Texas Association of REALTORS® recognized a need to ease this burden on the smaller associations that cannot find the number of members necessary to justify the investment in courses.
How to provide these courses to small associations was the next logical question. The answer is simple: Just use Zoom!
We spoke with Debra Hernandez – Director of Professional Development – and Jon Houser – Professional Development Manager – from the Texas Association of REALTORS® about their adoption of Zoom to improve their operations.
Hernandez started us off: “In some locations, we had two or three students in one class, so we were dedicating resources for an instructor to teach a handful of students for 180 hours. This turned out to be an astronomically expensive ordeal. The whole idea of using video conferencing for educating pre-licensees was born from this dilemma.”
The Texas Association of REALTORS® recognized that it was better to consolidate resources and offer courses for these smaller associations through video conferencing. In looking for the best solution, the Texas Association of REALTORS® got in touch with Zoom’s technology partner VTEL.
As soon as we tried it,” said Hernandez, “We had no other word to describe it with but ‘awesome.’ Zoom’s service has been very reliable and was easy to use and simple enough for our end users to understand.”
Now the Texas Association of REALTORS® is using Zoom in conjunction with VTEL’s IPanel across multiple locations, and it is also looking to expand this adoption into others.
Zoom’s flexibility with regards to equipment compatibility has been a saving grace in this particular adoption phase, as highlighted by Houser: “One thing we like about Zoom is that you don’t have to have one particular type of equipment to communicate through it.”
Finally, Zoom has had a positive effect on the organization’s finances. “We had around 3,500 attendees take courses through Zoom in 2014,” said Hernandez. “In relation to our total education revenue this year, Zoom and VTEL offerings accounted for almost 40% of that revenue, and led to a healthy increase over our 2013 revenue. Most of the audiences we’re reaching in all likelihood would not have been able to offer live courses this past year had this kind of system not been implemented.”