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Yesterday our Sr. Support Engineer Lukas Haselwood decided to take everyone on a meta trip through Zoom’s fantastic Video Webinar solution using – what else? – a webinar. This is one of our series of technology webinars. Next will be All About On-Premise Deployment on August 26. Now, back to webinars…
You can watch the webinar recording on YouTube:
If you’re a bit short on time, here are the key points:
To host the webinar, you must be the webinar. Just kidding, but you must sign up for a webinar plan. You can do this by signing into Zoom at zoom.us/signin and clicking on the Billing tab. You’ll need to purchase a Pro plan and then Webinar as an Add-on to that Pro plan. You can choose which Webinar plan based on the maximum number of viewers you want to host: 100, 500, 1,000, and 3,000.
When you’re ready to start hosting webinars, we strongly recommend you use wired Internet and a headset. Imagine hosting a 3,000-person webinar, only to have your spotty wireless or your loud neighbor ruin everything. These are the scenarios that keep us up at night, so for pete’s sake, wire up!
Configuring your webinar has three main elements that all take place within in your Zoom account under the My Webinars tab.
Scheduling: Especially if you’ve ever scheduled a Zoom meeting, you should find webinar scheduling to be pretty straightforward. Set the topic, time, duration, video and audio options, and you’re good to go.
Customization: You can customize your webinar page with your own banner, logo, and settings for invitation, reminder, and follow-up emails.
Links: Once you’ve scheduled and customized your webinar, you’ll have individual links for each panelist (these should never be shared around – they’re unique to each panelist), as well as a general registration link for the viewers.
Anyone who has attended a Zoom Video Webinar or has watched the video above will notice that our webinars look a lot like our regular Zoom meetings. This is by design – We wanted our simple but powerful interface and HD video and screen sharing to make their way over to webinar. Despite these similarities, our webinar platform has several cool features all it’s own:
For many, the reports are the most important part of the webinar. Say you’re a marketer or a small business owner looking to grow your customer base. Yes, it is vital that you have something interesting to say during your webinar and that the event goes smoothly. But the most important thing is that you know who signed up for your webinar, who attended, who stayed for the whole thing, what kinds of questions they asked, and how they answered your polls. This is the information you need to make the whole webinar endeavor worthwhile. And this is exactly what you’ll find in reports. Just sign in to your account, and click on Reports, then Webinar Report.
Finally, our support team pulled together some top questions and answers about webinars to make sure they were all addressed by Luke. Here are some of the resulting best practices in no particular order:
So you want to get started with Zoom Video Webinars. Here are your next steps: