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Zoom Debuts New Channel Charter With Enhanced Go-To-Market Support for Partners
June 5, 2018 by Priscilla Barolo

Today Zoom announced that we have developed a new channel charter, featuring a series of initiatives designed to make the experience of working with us even easier and more profitable for reseller and referral partners. The channel charter is a focal point in Zoom’s program to expand our global footprint, grow into new customer segments, and increase product sales for Zoom Rooms. It also complements the deployments made through an ecosystem of technology providers and certified integrators that we announced earlier this year.

In the past year, Zoom Rooms sales grew by over 250%. Zoom Rooms feature video and audio conferencing, wireless content sharing, and integrated calendaring running on off-the-shelf hardware. Extension products include digital signage and room scheduling display. Zoom Rooms can be quickly deployed across any enterprise meeting, training, or communal space, for seamless, modern communication and collaboration.

The new channel charter, rolling out to existing and new partners now through August 2018, features the following initiatives for Zoom channel partners:

  • Expanded partner portal, featuring more deal registration, marketing, and training resources
  • New reseller price list with product bundles focused on helping partners drive customer sales
  • Enhanced and streamlined deal registration and discounting process for all partners
  • Joint marketing programs
  • New reseller training program with certifications and sales enablement
  • Partner summits, featuring networking, roadmap updates, and training
  • Enhanced referral program with access to training, partner portal, and marketing materials

“Zoom has had tremendous growth and solidified its leadership position in the communications market. Building a more robust channel program helps us take our growth to the next level in the US and internationally,” said Laura Padilla, head of BD and channels for Zoom. “We will be tackling new customer segments, use cases, and markets, hand in hand with our incredible channel partners. And these new initiatives will help make that journey even better for these valued partners.”

“Maverick AV solutions (the Pro AV solution of Tech Data Corp) believes in offering market-leading platforms. Working with Zoom extends our channel choice,” said Jon Sidwick, global vice president, Maverick AV Solutions. “We are excited to team up to provide our customers with world-class video communications and a complete partner set of solutions. We look forward to more Zoom innovations in the future. We’re eager to see these new initiatives roll out and to know that the channel is a true priority for Zoom.”

This announcement follows two other recent Zoom channel announcements. The first, in mid-March, announced new Zoom Rooms Ecosystem and Integrator Programs. The second, also in mid-March, announced that IBM will embed and resell Zoom as the video meetings component of IBM Watson Workspace.

InfoComm attendees can learn more by visiting Zoom at booth N2628, June 6-8 at the Las Vegas Convention Center. At InfoComm, Zoom will receive the rAVe Readers’ Choice Award for Favorite Conferencing/Collaboration Manufacturer. Those interested in Zoom’s channel programs may visit

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