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Zoom Celebrates Frost & Sullivan Best Practices Award Following Rapid APAC Expansion
August 16, 2018 by Priscilla Barolo

Today Zoom announced that we have significantly increased our APAC footprint with a revenue boost of over 100% in the past year. Zoom was also named ‘Asia-Pacific Cloud Video Collaboration Provider of the Year’ at the 2018 Best Practices Awards hosted by Frost & Sullivan.

The Frost & Sullivan award recognises businesses that strive in three key areas: understanding demand, nurturing the brand, and differentiating from the competition. This three-fold-focus must ideally be complemented by an equally rigorous focus on visionary innovation to enhance customer value and impact. Chong Zi Ning, research analyst at Frost & Sullivan, said, “Video collaboration is a key enabling technology for accelerating digital transformation. Zoom provides open API/SDK for developers to integrate Zoom into business process applications. Zoom has emerged as a strong contender in the video collaboration market with dominance in education, healthcare, and financial industries. Its market expansion in Japan, China, Australia, and New Zealand has successfully generated growing adoption and brand awareness.”

Zoom’s cloud-based video platform and intuitive user experience helps organisations drive overall communication and collaboration across mobile, desktop, and meeting spaces. The successful momentum experienced has been fuelled by Zoom’s broad-based appeal, with customers in the retail, financial services, enterprise, healthcare, and education sectors. Recent customer wins for Zoom include IOOF (an Australian ASX100 financial services company which offers a range of products and services) and IRESS (a software company specialising in the development of software systems and services for global financial markets, with offices in Australia, Asia, Canada, New Zealand, South Africa, and the UK).

Impressed by Zoom’s secure and reliable service, IOOF adopted Zoom across the entire organisation after a successful proof of concept in it’s IT team. “Since implementing Zoom, IOOF has increased productivity and communication across our entire business,” said Alex Siggins, head of infrastructure for IOOF. “Within the financial services industry, businesses are looking to consolidate tools to help employees be more efficient so as to focus on better customer experience. We have incorporated Zoom as our video communications platform to help staff work together across the region so that collectively, we can focus on helping Australians secure financial independence. Zoom has truly become a service we rely on and the team enjoys using it.”

Eric S. Yuan, founder and CEO of Zoom, said, “Businesses around the world count on being able to connect at any time, anywhere. Zoom has continued to show that it can be relied on to work when businesses need it. Zoom enhances communication and collaboration across our customers’ businesses regardless of what industry they are in. I am excited to see the adoption across the ANZ and APAC markets and we will continue to grow in these regions going forward. We are grateful that Frost & Sullivan has recognized our performance in the APAC region.”

Michael Chetner, Head of Australia and New Zealand at Zoom, commented: “The rapid implementation of Zoom across the APAC market proves that businesses want to expand outside of the traditional video conferencing realm. They demand a solution that is reliable and adds value to the organisation. Zoom is a vital tool in the enterprise toolbox along with email and mobile devices.”

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