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Check out our recent case study on Workramp, a training and development software company that focuses on serving sales and customer success teams.
Founded in 2015 in San Francisco, California, their team has deep expertise in working with top global organizations like General Electric, Paypal, Intercom, Udacity, McAfee, and P&G. WorkRamp’s platform integrates with other productivity suites such as Google Chrome, Salesforce, and Zoom.
To incorporate video into their platform, WorkRamp’s product team first tried building video technology in-house. Using their own engineering resources, they incorporated a web-based video sharing platform into their product. However, as they decided to take the next step in functionality, they wanted to make sure they were using the best technology on the market.
“We were trying to build video technology natively, but then we asked ourselves ‘Who knows video better than anybody on the market?’ That answer was simple–Zoom,” says Ted Blosser, head of growth at WorkRamp.
Thanks to Zoom’s flexible API plan, WorkRamp was able to easily enable Zoom video for thousands of their clients. The Zoom features WorkRamp users enjoy include instant video meetings, excellent audio, content sharing, annotation, and streaming training webinars.
Zoom has also become an invaluable asset to WorkRamp for internal use. It has helped the support team more easily connect with customers, and salespeople now use Zoom on every call for a closer face-to-face connection with customers. Additionally, Zoom’s integration with Slack was perfect as WorkRamp primarily uses Slack for internal chat.
“Zoom was one of the easiest pieces of software we ever deployed. It has a great UX that looks perfect on our platform and our customers rave about it when using our integration … it’s the primary way we communicate with customers. I couldn’t say better things about the quality and ease of use of the software,” says Blosser.