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Video Conferencing and Platform Consolidation: Making the Case
September 20, 2018 by Rena Gadimova

“Video conferencing is one of the first things you need to get right for effective collaboration.” – Srini Koushik, Chief Technology Officer, Magellan Health

Nowadays, it’s hard to imagine our life without video conferencing. Significant company culture improvements enabled by video conferencing include quality of communication
, degree of engagement
, effectiveness of teams
, degree of understanding
, and stronger relationships. Our customers agree: “[Things have progressed to the point] where people no longer really put much distinction between an in-person and a [virtual] meeting,” said Kerry Holling, CIO and CDO of Western Sydney University.

Video conferencing is fast becoming the norm in collaboration. Last year, fast-growing public tech company Zendesk had 650 meetings a day on average, and the number keeps growing. As stated by Tom Keiser, CIO of Zendesk, “It’s easy to just put together a call and get face-to-face … That drives better communication and creates trust.”

Healthcare, education, financial services, technology, government – video conferencing is in high demand in all of these sectors. Video enables telehealth with deeper patient interaction, engaging online education, global collaboration, faster remote troubleshooting, and much more. No sector is immune from the power and benefits of this technology.

According to Forbes Insights, “Companies that today still favor audio conferencing over video conferencing are losing ground fast. The era of video conferencing – its tipping point – has arrived.”

The study also mentions the importance of consolidating communications tools.  Forbes Insights shows that 62% of companies use three or more video conferencing solutions. Often companies will use different tools for different lines of business – one for marketing webinars, another for sale’s client interactions, another for HR’s training program, and so forth. But, interestingly, 100% of CEOs/presidents believe their companies would achieve greater cost savings, effectiveness, governance, and control through consolidation of communications platforms.

Managing technology development and IT is challenging enough, says Magellan Health’s Koushik, so “one of the last things we need is to spend time managing multiple providers of collaboration tools – there’s nothing value-added about it.

If you’ve been under the perception that multiple video conferencing solutions is a good idea, you’re not alone. Our CIO, Harry Moseley, runs into this all the time when talking to his peers. But in reality, he explains, “A single platform reduces complexity and increases user adoption by providing the same experience irrespective of the use case … A consistent platform irrespective of operating system … is also a major benefit and increases the user adoption. Furthermore, having several systems significantly increases the resources required for support, integration, administration, maintenance, and training compared to those needed for a single platform.” (Learn more about this and other common myths about cloud communications.)

Are you ready to consolidate your audio and video conferencing into the leading video communications platform? Sign up for a 1-on-1 demo with a Zoom product specialist to learn more about Zoom video conferencing, Zoom Video Webinars, Zoom Chat, Zoom Rooms and more products today!

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