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Fair Trade USA Hosts 140,000+ Zoom Minutes a Month to Bring You Fair Products
September 28, 2018 by Rena Gadimova

Check out our latest case study on Fair Trade USA, an independent, nonprofit organization that sets standards for, certifies, and labels products that promote sustainable livelihoods for farmers and workers and protect the environment. Founded in 1998 and headquartered in Oakland, CA, Fair Trade USA operates in 45 countries worldwide.

It is crucial for the long chain of involved employees and partners to communicate in a timely manner. The Fair Trade supply chain used Skype, but it often took 7-10 minutes to start a meeting while participants struggled to join or the audio and video cut out.

Fair Trade USA employees tried a variety of other video communications tools, including Webex, GoToMeeting, Join.me, and legacy hardware-based conference room solutions. However, as they evaluated the tools in a detailed company-wide survey, there was a clear, strong preference for Zoom among the team.

“As a non-profit with limited resources, it was important to find efficient tools for our needs, and other solutions weren’t cost-effective. Zoom’s free accounts under the basic licenses made a huge difference when we were having thousands of conversations with people around the globe,” said Bennett Wetch, VP of Tech Innovation for Fair Trade USA.

“We’ve used almost every video communications solution on the market, and Zoom had the smoothest user experience for people starting and joining a meeting. Particularly, if one doesn’t have a Zoom client installed in advance, joining a call is still easy and practically instant,” added Wetch.

Fair Trade USA uses Zoom to the fullest. In just one month, the team had over 3,000 meeting participants, almost 1,000 meetings, and 140,000+ meeting minutes. They also conducted four webinars for the past four weeks using Zoom Video Webinars. Zoom meetings are in full use by human resources, remote employees, the board of directors, and many other stakeholders.

Read the full case study, and make sure to check out other case studies as well. Ready to learn how Zoom can kick-start your venture? Sign up for a 1-on-1 demo with a Zoom product specialist today!

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