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Get More From Zoom Video Webinars with New & Expanded Apps
August 5, 2019 by Nitasha Walia

Our latest Zoom Video Webinar apps and new functionality are designed to help you build deeper relationships with your webinar attendees. These apps connect some of the most popular marketing, payment, and survey tools to Zoom Video Webinars, simplifying how you:

  • Streamline lead generation through Marketo Engage, Pardot, and HubSpot
  • Manage webinar registration fees with PayPal
  • Get timely feedback with integrated survey tools like SurveyMonkey, Qualtrics, and Google Forms

Installing these applications in Zoom Video Webinars will enable more productive lead generation, automate payment and data collection processes, and improve your marketing agility. Here are a few of the enhanced capabilities your business can expect to gain using these applications.

Marketo Engage

Marketo Engage

The new native Zoom for Marketo Engage app enables simple click-based setup and allows Zoom to be an event partner in your Marketo campaigns. With a robust, bi-directional sync, marketers can now share information automatically between Zoom and Marketo Engage, both before and after a webinar.

After the webinar is scheduled in Zoom, marketers can easily include the webinar URL into Marketo’s registration email. Based on the responses to these emails, webinar attendees will be automatically populated in Zoom. After the webinar is over, the attendance information will be displayed back in Marketo Engage so you can continue your lead and account nurturing and follow-up processes.

Pardot

Pardot

Pardot is Salesforce’s B2B marketing automation platform that’s used by tens of thousands of global businesses. We have developed a simple and efficient native Pardot application that allows a bi-directional data sync between Pardot and Zoom so Pardot users can create and manage their lists in Pardot and connect them to Zoom Video Webinars.

Once connected, information about webinar registrants, attendees, and no-shows are automatically shared between the two platforms. This is a native experience, which means the integration doesn’t require any cumbersome form handler URLs. This simplifies your setup experience and makes it easier to coordinate engagement to accounts leads with Pardot and Zoom.

HubSpot

HubSpot

With this native functionality, you’ll get back time and eliminate extra steps needed in making meetings and webinars work in HubSpot. With Zoom for HubSpot, your meetings will automatically get a Zoom dial-in and conference information for your outbound communication with prospects and customers. This app also syncs various Zoom Webinar registration and attendance information, including attendance duration, the last webinar attended, and total webinars registered for/attended.

Additionally, you can now register webinar attendees right from your HubSpot contacts. Simply choose “Add contact to Zoom Webinar” in the HubSpot Actions workflow. The Zoom for HubSpot application also allows your brand to shine by customizing reminders and registration confirmation emails. 

PayPal

PayPal

The Zoom with PayPal integration helps to simplify and automate payment collection. This app makes it easy for attendees to pay a webinar registration fee by sending them straight to PayPal once they register. After payment is complete, attendees will receive information on how to join the webinar. 

The Zoom-PayPal integration also helps effectively manage refunds. If an attendee cancels a registration before the webinar start time, for instance, PayPal will automatically issue a refund for the attendee’s registration fee, so you can spend more time with your attendees and less time worrying about micromanaging payments.Survey Tools

Survey Tools

Our latest survey integrations help you get firsthand feedback from your webinar attendees. These post-webinar surveys can help identify your most promising prospects and tailor your webinar strategy to maximize impact and help convert prospects into leads and leads into customers. 

With Zoom Video Webinars, hosts can now set up and configure a post-webinar survey to automatically launch at the webinar’s conclusion. Power your survey with your favorite survey tool, such as SurveyMonkey, Qualtrics, and Google Forms.

Visit our App Marketplace to discover other apps that will help you step up your webinar game, or sign up for a 1-on-1 demo with a Zoom product specialist to learn about which Zoom Video Webinar apps will streamline and automate your critical business workflows.

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