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Zoom Video Communications (NASDAQ: ZM) didn’t think twice about hosting its first quarterly earnings call over live video in June 2019, and again this week on September 6. Not only does the live webinar showcase the power of Zoom’s video-first unified communications platform in creating a transparent, interactive, and engaging brand event, it raises the bar for how other public companies approach similar communications.
A traditional earnings call would feature a bunch of execs huddled around a table with paper strewn about and some piece of audio hardware dialing in to a conference call at the center. But most people would never know that because it’s almost always audio-only. Anyone dialing in, including the analysts, cannot see how an exec reacts to a question or the body language of the group. While there may be less risk in something going wrong technology-wise in that approach, there’s also much less transparency.
Zoom did its entire IPO process over video and sought to demonstrate publicly how our video technology can enable engaging, interactive communications while also providing increased transparency and vastly improving an outdated audio-only experience. And it did just that when Zoom CEO Eric S. Yuan, CFO Kelly Steckelberg, and Head of Investor Relations Tom McCallum started that video earnings call on June 6, 2019.
The event was, by all means, a success, but we had ICR do an anonymous feedback survey with some of the sell-side analysts that were on the earnings call. Here are a few things they had to say about the experience.
Read the full case study of how Zoom executed on that groundbreaking earnings call, and discover some best practices for hosting your own quarterly earnings reports over live video. You also can watch the recorded broadcast of Zoom’s first video earnings call here. And be sure to check out Zoom’s Q2 2020 Earnings Webinar, which was held Thursday, Sept. 5.
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