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CIO Discusses the Importance of Communication, Innovation & Collaboration for Australia Law Firm
November 19, 2019 by John Montgomery

With more than a century of legal practice and experience, Colin Biggers & Paisley (CBP) is one of Australia’s oldest and most trusted law firms. CBP’s Australian offices include Sydney, Brisbane, and Melbourne, but CBP has also expanded its operations with international clients in Dubai, the UK, and Asia. CBP’s global expansion has also led to the development of different practice groups within the firm, including property law, construction law, and insurance law. 

As CBP built up its international clientele, frictionless communication and seamless collaboration among national and international offices became increasingly important. CBP CIO Sam Sofianos recently joined us for a discussion about the importance of simple and effective collaboration, CBP’s implementation of Zoom and Zoom Rooms, and the importance of cost-effective innovations in modern business. Here are some of the highlights from that conversation.

On the firm’s expanding communications needs

“One of the big things with our strategic plan was around collaboration and the ability to collaborate more within our organization and our different offices and being able to work on things together. So, being able to see each other and be able to work on documents and share documents in real-time is a massive win for us.”

On the decision to migrate to Zoom

“When I compare our other technologies to Zoom, it always came back to, ‘Well, never had that problem with Zoom. Why don’t we try that?’ “

On the decision to use trusted integrator Peace of Mind Technologies (POMT)

“With POMT being a respected Zoom reseller, it was just a perfect scenario. It just proved to us that POMT really does integrate best-of-breed solutions for its clients.”

On the benefits of Zoom Rooms

“The Zoom Room Crestron equipment is so simple to use that users can walk in and start a meeting. They can present from their laptop and don’t need to engage with IT. That simplification is just tremendous for us.”

“Because of the familiarity and simplicity of the interface, adoption of the Zoom Room application can be just as fast as the regular Zoom application.”

On innovation and investment in technology 

“For the users, you want to show innovation, and you constantly want to evolve based on the constantly changing environment. And you can do that with the Zoom platform because it is always evolving with your needs.”

Read the full case study to learn more about Colin Biggers & Paisley and how it is using Zoom’s video-first unified communications platform across its global legal practice. 

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