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Building a Business Case for Zoom: Caesars & A.O. Smith Share ROI Tips
January 2, 2020 by John Montgomery

How do you make the case for purchasing and implementing new technology in your organization? You often need to build a business plan and present some kind of return on investment (ROI) projections.

A strong return on investment can help support your case for strategic business purchases, upcoming sales and marketing initiatives, and even new hires. It’s no different when making the case for a leading unified communications platform like Zoom, and we’ve got you covered!

Zoom can save you on countless quantifiable costs and our platform also drives efficiencies that are a little less tangible — but no less important. At Zoomtopia 2019, industry experts from Caesars Entertainment and A.O. Smith discussed how Zoom delivers a significant ROI through reduced hard and soft costs, improved business operations, and substantial user adoption.

Here are some convincing ROI topics to share up the ladder when you’re making the case for Zoom.

Reduce hard costs

The hard costs — licensing, support, hardware, etc. — are fairly tangible numbers that help determine the ROI of your technology. Zoom helps ease the hard costs of your workplace communications through:

  • Solution consolidation: Reduce licensing and support fees by consolidating your communications onto a single platform. Consolidation also provides consistency across the organization and gives IT teams just one solution to support. According to 2019 Forbes research, 61% of organizations use three or more video conferencing tools. Consider what your teams are using for rooms, desktop/mobile, webinars, all-hands, sales calls, interviews — and you may find that you can consolidate everything to Zoom. 
  • Reduced travel: Reliable video communications means employees don’t have to travel to offices for meetings, saving money and valuable time on flights, accommodations, food, and other travel expenses. 
  • Existing hardware support: Our customers often can run Zoom on their existing devices and room hardware, reducing the need for new hardware investment. 
  • Reduced infrastructure investment: With Zoom’s cloud-based platform, you can download updates, get new features, and optimize communications without having to manage the servers and other back-end infrastructure. 

“The travel [savings] in itself will pay for the solution in a very short period of time. For me, there are two categories for travel reduction: the physical aspect of it, which is the airfare, lodging, meals, transportation, and the other aspect is the administrative cost. You have to compose an expenditure report, and there is a financial analyst or executive who has to make sure you complied with policy. So enabling video really reduces the amount we spend on travel.” — Stan Ivanov, Director of IT Operations, Caesars Entertainment

Reduce soft costs

Zoom can also reduce your organization’s indirect spending, or the soft costs of doing business. These numbers are a little more intangible but are not insignificant. You’ll save on soft costs with Zoom by:

  • Eliminating the “meeting tax”: Joining a meeting and starting video doesn’t have to be time-consuming and frustrating. With one-click to join, everyone, both internal and external to your organization, can instantly join a meeting and save time — and headaches.
  • Allowing flexibility: With the Zoom mobile app for iOS and Android, companies improve flexibility and availability, which also drives employee productivity and happiness.
  • Improving employee satisfaction: An effective, user-friendly communications solution can improve employee satisfaction and create a happier work environment. According to Frost & Sullivan research, 91% of Gen Z say that technology influences their job choices.
  • Creating stronger employee relationships: With Zoom, your global employees interact on video, collaborate more freely, and develop meaningful relationships.

“You join a call and it’s four minutes in, but somebody is still fumbling because there is an audio issue or somebody can hear but can’t see, and that’s aggravating. What’s that time worth when you have nine people on that call? I know that’s been reduced significantly with Zoom. How do you put a value on walking into a conference room — you’re busy, you’ve only got 30 minutes to get your point across — pressing the start button, and it just works?” — Alan White, Unified Communications and Collaboration, A.O. Smith Corp.

Improve business operations

Zoom’s unified communications platform helps create a more agile and productive workforce. Here are a few ways Zoom delivers a strong ROI in the form of improved business processes:

  • Improving employee satisfaction: An effective, user-friendly communications solution can improve employee satisfaction and create a happier work environment. According to Frost & Sullivan research, 91% of Gen Z say that technology influences their job choices.
  • Streamline hiring processes: Multiple rounds of in-person interviews just aren’t feasible anymore. With Zoom, HR departments and hiring managers can easily interview candidates over video before the in-person portion.
  • Grow your reach: The ability to share your screen and speak face-to-face with a customer or prospect creates a deeper experience, and it’s why video communications help improve sales performance. Zoom Webinars also are great for sharing your expertise and marketing to new customers.
  • Provide remote training: Deliver your important training sessions to employees wherever they are over video and eliminate the need to coordinate logistics for in-person training sessions.
  • Support a faster time to market: The ability to meet instantly in a digital space provides the foundation for quicker decision-making and enhanced go-to-market agility.

“Our users have been more accepting of watching a five-minute video on how to solve the problem they’ve just experienced rather than pointing them to an SOP site or a document library site. Video helped us improve our processes when it came to training, and that was something we were able to measure with the reduction in support tickets because our technicians absorbed the information better and retained it better than through reading.” — Stan Ivanov, Director of IT Operations, Caesars Entertainment 

Drive adoption

If you spend a bunch of money on a solution and no one uses it, you’re not getting a good ROI. High user adoption is yet another way Zoom drives ROI for your business. That’s because when companies switch to Zoom, they experience an 85% increase in video usage. Some tips for driving adoption: 

  • Push from the top-down: Having your executive team adopt the solution first gains early buy-in from the rest of the organization and helps begin the video-first cultural shift. 
  • Use the dashboard: The Zoom Dashboard shows how your employees are using any Zoom solution, giving you a better idea of how to improve or better support that usage. 
  • Partner with HR and Internal Communications: These business teams can help ensure that all employees are aware of Zoom, its capabilities, and best practices.
  • Make Zoom part of onboarding: Using Zoom in tandem with your learning management system (LMS) for onboarding processes helps employees understand and use the platform from their very first day.

“Requiring training through your LMS is a big one. When someone’s onboarded in that first week, they know how to use Zoom, they know that they need to have video on, they know the basics.” — Alan White, Unified Communications and Collaboration, A.O. Smith

View the full recording of the “Building Your ROI and Business Use Case” presentation from Zoomtopia 2019 here: 

To learn more about how Zoom can provide a significant return on investment while creating a more agile and productive organization, sign up for a customized 1-on-1 demo with a Zoom product specialist today.