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How do you make the case for purchasing and implementing new technology in your organization? You often need to build a business plan and present some kind of return on investment (ROI) projections.
A strong return on investment can help support your case for strategic business purchases, upcoming sales and marketing initiatives, and even new hires. It’s no different when making the case for a leading unified communications platform like Zoom, and we’ve got you covered!
Zoom can save you on countless quantifiable costs and our platform also drives efficiencies that are a little less tangible — but no less important. At Zoomtopia 2019, industry experts from Caesars Entertainment and A.O. Smith discussed how Zoom delivers a significant ROI through reduced hard and soft costs, improved business operations, and substantial user adoption.
Here are some convincing ROI topics to share up the ladder when you’re making the case for Zoom.
The hard costs — licensing, support, hardware, etc. — are fairly tangible numbers that help determine the ROI of your technology. Zoom helps ease the hard costs of your workplace communications through:
“The travel [savings] in itself will pay for the solution in a very short period of time. For me, there are two categories for travel reduction: the physical aspect of it, which is the airfare, lodging, meals, transportation, and the other aspect is the administrative cost. You have to compose an expenditure report, and there is a financial analyst or executive who has to make sure you complied with policy. So enabling video really reduces the amount we spend on travel.” — Stan Ivanov, Director of IT Operations, Caesars Entertainment
Zoom can also reduce your organization’s indirect spending, or the soft costs of doing business. These numbers are a little more intangible but are not insignificant. You’ll save on soft costs with Zoom by:
“You join a call and it’s four minutes in, but somebody is still fumbling because there is an audio issue or somebody can hear but can’t see, and that’s aggravating. What’s that time worth when you have nine people on that call? I know that’s been reduced significantly with Zoom. How do you put a value on walking into a conference room — you’re busy, you’ve only got 30 minutes to get your point across — pressing the start button, and it just works?” — Alan White, Unified Communications and Collaboration, A.O. Smith Corp.
Zoom’s unified communications platform helps create a more agile and productive workforce. Here are a few ways Zoom delivers a strong ROI in the form of improved business processes:
“Our users have been more accepting of watching a five-minute video on how to solve the problem they’ve just experienced rather than pointing them to an SOP site or a document library site. Video helped us improve our processes when it came to training, and that was something we were able to measure with the reduction in support tickets because our technicians absorbed the information better and retained it better than through reading.” — Stan Ivanov, Director of IT Operations, Caesars Entertainment
If you spend a bunch of money on a solution and no one uses it, you’re not getting a good ROI. High user adoption is yet another way Zoom drives ROI for your business. That’s because when companies switch to Zoom, they experience an 85% increase in video usage. Some tips for driving adoption:
“Requiring training through your LMS is a big one. When someone’s onboarded in that first week, they know how to use Zoom, they know that they need to have video on, they know the basics.” — Alan White, Unified Communications and Collaboration, A.O. Smith
View the full recording of the “Building Your ROI and Business Use Case” presentation from Zoomtopia 2019 here:
To learn more about how Zoom can provide a significant return on investment while creating a more agile and productive organization, sign up for a customized 1-on-1 demo with a Zoom product specialist today.