Zoom Recognized By Frost & Sullivan for Innovative Virtual Events Solutions
Zoom is proud to accept the 2021 Global Webinars and Virtual Events Market Leadership Award from analyst firm Frost & Sullivan. The award recognizes Zoom for innovating and creating new products, solutions, and services that meet ever-evolving customer needs, including virtual and hybrid events.
Criteria for the award included evaluation of growth strategy excellence, implementation excellence, brand strength, product quality and differentiation, technology leverage, price/performance value, customer purchase and ownership experiences, as well as the customer service experience.
Zoom excelled in many of the criteria in the webinar and virtual event space, Frost & Sullivan specifically recognized Zoom for our:
- Market-leading video innovation
- High-quality, user-friendly virtual event capabilities
- Easy-to-procure and easy-to-deploy technology
According to the report:
“Transparent pricing and a strong e-commerce platform made Zoom webinars accessible to millions of businesses globally that were looking for new and innovative, yet easy-to-adapt technologies to extend their digital footprint. This mass adoption of Zoom’s out-of-box webinars has redefined the future of digital communications for marketing, training, investor relations, and many more use cases. In essence, Zoom has been a fundamental force in allowing businesses of all sizes to extend their reach exponentially to far-flung attendees at a fraction of the cost of live events.”
“In 2020, Zoom surpassed competition to become the number one vendor in the global webinars and virtual events market both in revenue and number of events,” said Roopam Jain, Vice President, Connected Work. “This was the communication giant’s first time reaching that milestone in a high-growth market that has long been dominated by a broad array of established webinar, webcasting, and virtual event vendors.”
“Zoom’s market leadership position is a clear testament to its unwavering focus on easy to use, high-quality, affordable cloud-based events that deliver effortless communication experiences.”
Meeting the growing demand for virtual events
Frost & Sullivan’s latest research on webinars and virtual events indicates that the digitization of events has created a heightened demand for years to come. By 2025, the number of webinars will be 10 times higher than the pre-pandemic level.
Similarly, there will be a permanent shift in the ratio between in-person and online events. By 2025, the number of virtual/hybrid events will grow by more than 10x to 52% of all events, up from less than 5% pre-pandemic.
We launched Zoom Events in July 2021 as an all-in-one digital events platform to further serve this growing demand for virtual experiences. Leveraging our existing Zoom Webinars and Zoom Meetings solutions, Zoom Events helps simplify how you deliver interactive and engaging virtual events at scale.
We successfully hosted Zoomtopia 2021, our annual user conference, using Zoom Events, showcasing the power of the solution to more than 33,000 attendees from all over the world. We’ve since added conference capabilities so you can better host multi-day and multi-track events and engage attendees.
Other features include:
- Branded event hubs
- Chat lobbies for attendee networking
- Customizable ticketing and registration
- Dashboards to track registration, attendance, revenue, and more
“We hosted a two-day hybrid conference, and Zoom Events created the opportunity for our attendees to participate virtually from anywhere. This took the factors of time, travel and cost off the table in evaluating in-person event attendance,” said Jen Ainsworth, Director of Marketing – Business, Cooley, LLP. “As happy customers of Zoom Meetings, Rooms, and Phone, we knew we could rely on Zoom for an engaging, high-quality experience for all of our attendees. Zoom takes the stress out of producing hybrid events!”
Elevate your virtual experiences today
Zoom Events is part of Zoom’s unified platform for team chat, meetings, VoIP phone, webinars, and virtual events so you can buy and acquire a single platform for all your communication needs. To learn more about creating virtual events your attendees will love, visit our Zoom Events webpage today!