Why Zoom’s Mobile Platform Matters
When you ask someone to draw a picture of a person having a video meeting, the drawing will probably show a person sitting at a big conference table talking to people on some large monitors on their wall. Big screens are ideal for the kind of resolution Zoom provides in its meetings, but that doesn’t mean that you’ll have access to your conference room all the time.
Being able to have a conversation on the fly presents a convenience that is worth looking through a tiny screen. And if you don’t like small screens, tablets are also an option! But what makes Zoom’s mobile meetings so much more important than the simple convenience factor? The facts will blow your mind!
Smartphones are sucking up all the “tech stuff” market share.
The PC has been a reliable companion for decades, but people are moving on from the desktop platform into more portable environments. Laptops are popular, but smartphones win the gold when it comes to sales. Since these little devices pack so much processing power and memory into such a small package, they’ve become very attractive accessories. That’s not to say that PCs are falling out of favor. They still have their place in the market, but that place isn’t as big as the one that mobile platforms occupy.
In the U.S., the number of mobile phones surpasses the population. Wireless penetration in the U.S. is at 102.2% as of December 2012. That means that there are actually 2.2% more active cellular units than there are people in the country. If you’re using a meeting platform that doesn’t have robust mobile support, you’re missing out on a grand opportunity to reach more people. Whether it’s a client, an employee, or a loved one, having Zoom installed on your mobile device gives you the flexibility to enjoy crystal-clear conversations no matter where you are.
As costs fall, mobile data usage goes up!
The price per megabyte of mobile data network usage is falling. Eventually, 3G or LTE may be used more than Wi-Fi for video meetings. In fact, in 2011, Nielsen reported that smartphone data usage went up 89% that year after the cost per MB of data went down 46%. These numbers mean that more people will be preforming data-heavy activities like video in areas where Wi-Fi simply will not reach.
More people are working from home.
The phrase “working from home” often implies that you’re actually home. However, many remote workers also choose other destinations while on the grind. This survey reveals that approximately 10% of the entire workforce in the United States telecommutes at least some of the time. In this area, mobility is immeasurably important.
If you find yourself in a situation where you hire telecommuters and must regularly communicate with them, Zoom should really be somewhere in your strategy if you want this to work smoothly.
Mobility is an easy way to green up!
If you’re trying to run a green operation, you should really look into the fact that the United States Census Bureau reports that 600,000 workers travel 90 minutes and 50 miles to work, while 10.8 million travel an hour in each direction. Are your employees commuting that much?
Having Zoom in your utility belt not only minimizes commute times by making it optional to come to the meeting room, but it also reduces the carbon emissions that you’re indirectly causing.
Zoom on little screens looks just as awesome!
Perhaps the most important part of using Zoom on a mobile screen is the amount of screen real estate we take advantage of (all of it). Our software presents you with a crisp, clear image that transports you to your audience. Also, instead of just jamming our desktop application onto mobile platforms, we optimized our controls for mobile, so it feels like a natural experience on your phone or tablet.