Zoom’s NPS: Dominating Video Conferencing
Zoom has done it again, achieving ridiculously high NPS marks which has elevated our position to an even greater video conferencing industry score. Perhaps even more remarkable is that this was done at-scale with tens-of-thousands more customers since our last NPS evaluation.
But First, What the Heck is NPS?
Essentially a customer happiness barometer – Net Promoter Score measures customer satisfaction by determining what percentage of a company’s customers would recommend their service to a friend or colleague. This percentage is then turned into a number from -100 to +100.
The Latest NPS Result: A Zoom Love Fest
Zoom’s latest NPS result = a ridiculously high score of 69! This beats our industry competitors in a big way. According to results published, competitive NPS scores range from 19 to 48 for other SaaS companies. Nearly all Zoom converts had been using older legacy solutions, many times trying 3 or more solutions before finding Zoom. We asked customers why they were looking for a different solution and why they switched.
Top reasons to look for something new:
- Help bring together dispersed teams
- Needed more efficient way to start a meeting
- They wanted a reliable, life-like setting for collaboration and faster decision making
Top reasons they chose Zoom:
- The ease of use
- Superior video quality
- Great price for the value
We all know the pain, frustration, occasional digestive discomfort and nausea associated with running meetings on other platforms. Consider that it can take 10-12 minutes on other solutions just getting everyone on the same meeting. Then, imagine paying for a service like that — so gross!
Curious to see why Zoom consistently rocks the NPS? Sign up for a live demo with a friendly Zoom Product Specialist today. We’d love to show you!